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Writing With Machines: The When, Where, Why, and How AI Belongs in the Creative Process

AI robot typing on an old style portable typewriter
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Before we get into the nitty-gritty of this article, we should define some terms. AI is the acronym for artificial intelligence. This is a catch-all term that is often a misnomer. True artificial general intelligence (AGI) is a long way away from where technology stands today—if it’s ever realized at all.

What Is “AI”?

What most people mean today are chatbots, searchbots, large language models (LLMs), image and video generators, sound (speech and music) generators, or some combination. You’ve almost certainly interacted with an “AI” already. Many companies now deploy chatbots for front-line customer service, tuned to their own products and services. They can “understand” and answer questions in common language, with varying degrees of success.

For this article, I’m focusing on the large language model, or LLM. The most recognized today is ChatGPT, and it makes headlines constantly—often because of confusion about what these models actually are.

An LLM’s ability to converse naturally and even adapt to a user’s tone can create the illusion of sentience, awareness, or expertise. But it’s none of those things. An LLM is software running on immense hardware, trained on vast amounts of publicly available text and images. All of that raw data gets digested into tokens, fragments of language that help the model predict context and generate a statistically plausible response.

Context is key. And context is also where things can go off the rails.

LLMs Don’t Live Up to the Hype

The hype machine has done these tools no favors. Some hail LLMs as the dawn of artificial general intelligence. Others issue dire warnings. In reality, they’re neither.

What LLMs aren’t:

Yet they’re marketed like they could be. Companies have invested billions and need returns. That means overselling capabilities—and pushing these tools into the zeitgeist without much public literacy about how they actually work.

Where They Fail

When you use an LLM like ChatGPT, it takes your input prompt, runs statistical probabilities, and generates its best guess at a good response. That’s it. The better your prompt, the better the output.

But:

That’s why you should never confuse eloquence with reliability. An LLM doesn’t know anything—it just predicts what sounds like it knows something.

Where They Shine

So why use them at all? Because in the right lanes, they’re powerful.

I once co-wrote a short story with ChatGPT called The Night the Lights Went Out on JD. It was patently insane, hilarious, and adorable—pure chaos energy. That’s the point: left to run wild, LLMs can produce manic, unpredictable brilliance. But the writer still has to choose what’s worth keeping.

When to Use Them

Timing matters. LLMs are most helpful when the work is either stuck or messy.

In other words: use them when you need momentum or polish, not when you need substance.

Where They Belong (and Where They Don’t)

LLMs belong in the writing process as assistants, not as ghostwriters.

Why They’re Useful

For all their faults, the “why” is straightforward:

The caveat: they’re useful because you are steering them. Left to their own devices, they’ll happily veer into hallucination.

How to Use Them Wisely

The Bottom Line

LLMs aren’t muses, and they’re not authors. They’re assistants. Like any assistant, they’re only as valuable as the care, creativity, and judgment of the person using them.

Treat them as tools, and they can make you faster, sharper, and more organized. Treat them as replacements, and they’ll burn you with hallucinations and false confidence.

In the end, writing with machines is about remembering who holds the pen.

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